10 Amazon FBA Tools for Sellers in 2022

admin_fortress | Mar 09, 2022

Published in The Marketplace Playbook

In order to be a successful Amazon Seller, you should be taking advantage of the multitude of tools, both free and paid, that are available to you as a seller. Amazon can be a particularly complicated marketplace to navigate, but having these tools at your fingertips will allow you to do it all, including keyword research, pricing research, order and inventory management, advertising, and so much more.

Below we break down 10 Amazon Seller tools (both free and paid), what each of them can do for your business, and how these tools can improve your brand’s presence and product performance.

Keyword Tool

As its name suggests, Keyword Tool is a great Amazon tool for sellers to discover specific keyword performance and their search volume. It’s a handy alternative to using Google Keyword Planner and provides sellers with short and long-tail keywords that are relevant to your product listings. The best part? It’s free to use.

Google Trends

With Google Trends, sellers can learn what the world is searching for and more specifically where. Finding localized trends is ideal for sellers because it can help determine which products will perform best in certain markets, as well as help them with their overall keyword strategy when creating product titles and descriptions.


PPC should be an important part of your Amazon marketing strategy. Tools like SellerApp make managing and optimizing your Amazon advertising campaigns simple and effective. Sellers can maximize their potential on the online marketplace by using bid automation, finding top-converting search terms, and deeply analyzing metrics.

Jungle Scout

There’s a reason why Jungle Scout is one of the top Amazon FBA tools for sellers. It is an all-in-one selling platform that manages your end-to-end Amazon strategy, from researching what products to sell and sourcing your products, to analyzing your sales and helping you grow your Amazon business. The only caveat is that it is a paid tool, so it is a great tool to consider if you have dollars to spend with a few tiers of pricing plans to choose from.


Another one-stop-shop FBA tool for Amazon sellers that comes highly praised is Helium10. With features like product research, keyword research, listing optimization, operations, analytics, marketing, and more, Helium10 offers an all-encompassing platform to help you scale your Amazon business. Like Jungle Scout, Helium10 is also a paid tool and offers different pricing plans to fit your budget and needs.


A handy free FBA tool for Amazon sellers is Keepa. Keepa is essentially a product price checker that allows you to search and track the prices of products on Amazon in any global marketplace. You can even add a browser extension that will show you the pricing history of the product. Keepa is a seller favorite because of its ease of use and ability to track when product prices change and sales rankings, which are all helpful to know as an Amazon seller.


If you’re looking for customer service software for your Amazon business, look no further than eDesk. It serves as an e-commerce-focused help desk that helps Amazon FBA sellers streamline customer support by managing tickets, customer data, as well as order data all in one place.


The way you present your products and your storefront (if you have one) matters. High-quality images and content are key and help better optimize your listings. With the help of Canva, a user-friendly graphic design tool, you too can create beautiful designs and content without being a graphic design professional. There are paid plans to choose from for more advanced features, but you also have the option to sign up with a free plan.


Linnworks is a platform that helps you oversee your e-commerce by helping you manage multichannel inventory easily across multiple marketplaces, optimize your order and fulfillment processes from a single location, and gain deep insights across your sales and operations for fast decision making. It offers a variety of online marketplace integrations, including Amazon.


Tax compliance is important for e-commerce sellers, especially if you’re selling on Amazon and even more so if you’re selling in multiple marketplaces around the world. Avalara is one of the leading tax automation software for small and midsized businesses. Their prebuilt integrations work with a seller’s existing platforms, systems, and tools, including Amazon and other e-commerce marketplaces.


At Fortress Brand, we represent highly acclaimed brands on the Amazon marketplace and provide a full suite of in-house services, including performance marketing, brand management, reseller control, inventory management, international expansion, and more.

If you’re interested in a partnership, contact us by submitting a form below. We’d love to hear from you!