Commerce Catalysts

Marketplace Partnership

With a unique partnership approach, we purchase your inventory and provide end-to-end marketplace retail management. Leveraging data-driven insights from Catapult, our proprietary technology, we craft unique brand strategies while safeguarding pricing, optimizing marketplace channels, and identifying growth opportunities.

We are one of the top marketplace acceleration partners for Amazon globally and a leading partner for Walmart.com and TikTok Shop.

We're the team that used to be Fortress Brand, now merged under Front Row as your holistic partner in achieving marketplace success.

Our Services

What we do

OUR UNIQUE OFFER

Open Access


How it works

When you have Front Row’s Marketplace Partnership manage your brand’s retail and distribution, you also gain access to all other capabilities within the Front Row group that will propel your brand beyond marketplaces through our Open Access offer.

Open Access includes a complete ecosystem of services to maximize your brand's growth and success, including creative strategy, marketing, technology, and global marketplace acceleration.

Our work

We're your end-to-end partners

Explore the journeys and success stories of brands that have achieved exceptional marketplace growth through our holistic partnership.

    • Marketplace partnership

    Using organic and paid strategies (and TikTok) to increase Versed Skin's Amazon revenue over 100%

    Versed turned to us in order to establish a brand presence on Amazon, stave off third-party resellers and begin growing sales following a period of explosive growth on its ecommerce website.

    • Marketplace partnership

    Converting menopausal shoppers with educational content

    Womaness knew Amazon would play a crucial role in growth strategy. They tapped our Marketplace Partnership division to build their presence on Amazon and convert customers through educational content.

    • Marketplace partnership
    • Business intelligence

    Data-driven insights for transformative new product development

    An established beauty brand wanted to discover potential areas for product development. First, we researched where their competitors were winning and the unmet needs of their own customers.

    • Marketplace partnership

    Boosting Amazon sales for an innovative nutritional supplement brand, Designs for Health

    Designs for Health is an innovative producer of nutritional supplements. They turned to Front Row to help grow their direct-to-consumer business on Amazon.

    • Marketplace partnership

    Taking back the Buy Box: brand protection & reseller control

    Without proper reseller management, it can lead to price undercutting, damaged customer experiences and poor brand representation. A new client approached us to tackle their Amazon reseller issues and help them take back control of their brand.

    • Marketplace partnership

    How we helped popular CPG brand go global

    A high-profile CPG brand with a rapidly expanding global presence approached Front Row to launch their products on the Amazon UK platform. With high growth expectations, our dedicated international experts led this successful launch.

Our Brand Partners

Our testimonials

  • This agency is one of the leaders in this field, so working with them has been a dream because they provide so much expertise and have great recommendations, and I'm able to use that with our dot-com experience as well as the overall digital ecosystem.

    Will Matalene

    VP, Growth, Versed

  • Partnering with [Front Row] has been an absolute saving grace! Their expertise, support, and coaching allowed us to grow our sales and brand visibility. The level of professionalism is stellar.

    Maria Ackerman

    COO & President, Biocidin

    byMarketplace partnership

  • [Front Row's] insights and expertise helped us reach new audiences, improve product listings, and boost our awareness in a highly competitive field. All without compromising either our brand’s identity or relationships with other retail partners.

    Alex Maroldi

    VP of Growth and Commerce, Youth to the People

    byMarketplace partnership

  • Our partnership has unlocked sales potential and accelerated our brand awareness in the ecommerce space. [Front Row's] expertise and professionalism is unparalleled. Their team truly acts as an extension of our brand, always thinking of new ways to optimize our virtual presence, offerings, and advertising initiatives.

    Anonymous

    Anonymous Brand

    byMarketplace partnership

MEET OUR TEAM

Our Marketplace Partnership leaders bring a wealth of industry experience and niche knowledge to Front Row. They fully immerse themselves in your brand’s DNA, acting as a natural extension of your ecommerce team.

  • Matt BeerPresident
  • Alex BeerPresident
  • Mark WieczorekChief Insights Officer
  • Alexandra CarmodyVP, Brand Strategy
  • Ransley CarpioVP, Business Development
  • Christiana WrightVP, Creative
  • Nicholas ChinVP, Operations
  • Jason WeilenmannVP, Marketplace Performance

Discover all capabilities

Individually, our capabilities are powerful. Together, they're even more dynamic—moving at the speed of commerce to uncover new opportunities for growth.

  • Marketplace
    Partnership

    With our unique partnership model, we buy your inventory and provide end-to-end marketing and logistics solutions that drive your Amazon and Walmart.com growth.

  • ECOMMERCE
    MANAGEMENT

    We help you expand your ecommerce business and geographic scope with guidance and implementation across digital advertising and retail, optimizing conversion on all major platforms.

  • DIGITAL
    MARKETING

    We facilitate the full flywheel of performance marketing, SEO, social, influencers, email, CRM and more to create 360° campaigns that drive your ROI.

  • CONTENT
    CREATION

    We develop ongoing social content, email marketing, social and streaming ads, photography and video for everything from evergreen messages to product launches.

  • STRATEGY
    AND DESIGN

    We set the stage for compelling storytelling with emotional narratives, arresting brand identities, holistic design, and immersive retail environments.

  • Let's talk

    Pull up a seat and share your brand vision with us.