In-House vs. Agency: What’s the Right Move When Approaching Online Marketplaces?Read more
As online shopping continues to climb, having a strong digital storefront has become a necessity for today’s brands. While most D2C brands focus a great deal of attention on their websites — their core D2C channel — there is always a benefit to diversifying a brand’s channel mix and meeting customers where they are searching […]
Why Is Big Data a Big Deal?Read Article
How to use data analytics to increase your success in the online marketplace.
2023 Predictions: Q1 Trends on Amazon & BeyondRead Article
Congratulations! You survived the holiday retail season. Here’s what to expect in Q1 on Amazon and beyond, and how to leverage your resources to gain momentum.
Influencer Marketing for SellersRead Article
Influencer marketing has become a regular part of the selling game. Learn where to start and how to know what’s right for your brand.
Warehouse Wins for Amazon Sellers: Common Inventory Mistakes and How to Avoid ThemRead Article
Fall retail season is in full gear and it’s more important than ever to make sure you have a robust inventory plan. Click here to learn common inventory mistakes and how to avoid them.
Recession-Proofing on Amazon: How to Prepare for the Worst, (Reasonably) Expect the Best, and Stay Ahead of the GameRead Article
While no business is recession-proof, there are strategies you can adopt to make it more likely you’ll come out thriving on the other side.
First-Time Seller on Amazon? Everything You Need to Know.Read Article
In this article, we’ll share key insights to get your online business going—and help sustain lasting momentum.
Case Study: How Fortress Brand Helped Versed Skincare Increase Revenues More Than 100%Read Article
Wading into Amazon is a tremendous undertaking for beauty brands. To help establish a presence on the giant e-commerce platform, Versed tapped marketing agency Fortress Brand in September of last year.
What is Amazon’s Place in the Retail Ecosystem?Read Article
Amazon has both its pros and cons — so is it the right move for your DTC strategy? Let’s look at how Amazon fits into the retail ecosystem and what it has to offer.