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The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?

Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently owned businesses, the segment catering to salon and spa professionals has weathered diversion of its merchandise to big box stores, customers flocking to specialty retailers like Ulta Beauty and Sephora, and competition from cheap and counterfeit goods on Amazon.

Published in Amazon News

But it may encounter the biggest challenge yet from Amazon’s online professional beauty shop populated by products from brands like Wella, Rusk and OPI, and restricted to licensed hairstylists, barbers and aestheticians, the core patrons of traditional beauty supply stores.

Get our CEO Matt Beer's thoughts on it here:

Amazon Wants To Become The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?


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