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Amazon News
In a vacuum, Belei brand is solid. On Amazon, it gets lost.
"Amazon is testing a new “Top Brand” badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products."
"Over a month after a CMA investigation, review groups are still thriving, with more than 55,000 posts in just 30 days."
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year.
Prime's growth will be fueled by lower-income households and consumers attracted to the platform's new offerings. Expanding beyond the flagship Prime benefit—fast or free shipping—Amazon continues to diversify its value to customers. “New membership is driven by the company’s continuous expansion of Prime product categories, like groceries, apparel and pantry—as well as new options for media consumption, like books and video games,” said Martín Utreras, eMarketer's vice president of forecasting.
The number of AmazonBasics best-sellers has grown by fifty percent in a year - from just over 700 in July 2018 to surpassing 1,000 this July, according to Marketplace Pulse research. 1,800 AmazonBasics products are currently for sale on Amazon; however, 700 more were active sometime in the past twelve months. Amazon continues to launch new products, validate demand for them, and stop selling those which fail to attract customers. It trims the AmazonBasics portfolio to remove failed products.
Beauty Independent chatted with Clean Market owner Lily Kunin about expanding, the consumer revelations found by diving into data points and where the wellness industry is headed next. She also shares her thoughts on the hesitation some customers might have while shopping for supplements on Amazon and which retailers you can trust. (Hint: it's Fortress Brand)
A dramatic shift that upends the longstanding relationships between Amazon.com Inc. and many of its longtime suppliers may be coming soon, said Fahim Naim, founder and CEO of eShopportunity, a consultancy that helps brands sell via Amazon.com Inc., on Tuesday at the Internet Retailer Conference and Exhibition @ RetailX in Chicago. The move will likely mean that many small merchants that sell in bulk directly to Amazon, will have to shift to selling directly to consumers on Amazon’s marketplace.
Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently owned businesses, the segment catering to salon and spa professionals has weathered diversion of its merchandise to big box stores, customers flocking to specialty retailers like Ulta Beauty and Sephora, and competition from cheap and counterfeit goods on Amazon.
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