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Fortress Brand Group Acquires Taylor & Pond, a Leading Beauty-Focused Digital Demand Generation Agency

Taylor & Pond’s 360° digital marketing approach enhances Fortress’s value proposition and expands its capabilities as a global omnichannel growth platform.

Gabrielle Maksian | June 1st, 2022

Published in Fortress Brand News

New York, NY — Fortress Brand, a global omnichannel accelerator, achieves its third transformational transaction by joining forces with 360° digital marketing agency, Taylor & Pond. Based in San Diego, California, Taylor & Pond specializes in the beauty, health, and wellness industry by offering a full spectrum of digital marketing services, including social media marketing, content creation, influencer marketing, paid digital media, creative development, email marketing, and website development.

With this strategic partnership, Fortress Brand expands its capabilities and further deepens its beauty, health and wellness expertise. With a global team of over 250 employees spanning three time zones, Fortress has the ability to support growing brands in the consumer product space at any stage of their life cycle across multiple services, including global marketplace management, demand generation, performance marketing, creative branding and strategy, and data analytics and reporting. The addition of Taylor & Pond significantly expands Fortress’s capabilities into digital demand generation specifically — including social media, influencer, and paid search marketing — as well as web development and creative content support.

“Partnering with Taylor & Pond is a huge opportunity for Fortress. This gives both agencies the ability to unlock new client bases through combined service offerings to drive brand growth across multiple platforms while leveraging our combined data and technology. Today we bring together two great teams that share a passion for creating value for their clients across the digital landscape,” says Matt Beer, Co-Founder and Co-CEO of Fortress Brand.

President of Taylor & Pond, Siri Fomsgaard states, “I am beyond thrilled with our new partnership and being part of the powerful Fortress Group! This new digital alliance will strengthen our 360-digital marketing services and Taylor & Pond clients will benefit immediately. I am particular excited about our newly acquired industry-leading Amazon and data analytics capabilities that our top beauty and wellness brands can now utilize to increase online sales both here in the US and in Europe. “

Through its recent acquisitions, Fortress’s collective service offering provides a holistic path for growth to any brand partner across the consumer products sector. With Taylor & Pond joining the group of Fortress Brand companies along with creative agency, School House, and international digital marketing agency, Finc3, it further deepens Fortress’s expertise in the beauty, health and wellness categories. The partnership deepens Fortress’s relationships with existing brand partners by being able to offer them additional creative services through an integrated growth platform.

“After an incredible 27 years I found the perfect partner in Fortress Brands”, says Cindy Pond, Founder and CEO of Taylor & Pond. “T&P is the leading 360-digital marketing agency for the Beauty & Wellness industry and in partnering with Fortress and their capabilities in Amazon, analytics and performance marketing we are poised to accelerate our Client’s marketplace like never before.”

Fortress is a technology driven platform and its omnichannel acceleration services are supported by its own proprietary software which provides its brand partners with a real-time dashboard into their marketplace business as well as provides powerful market insights and research. Taylor and Pond enhances Fortress’s proprietary technology platform by widening the data pool to include sources such as social, search and webstore; providing its brand partners with a holistic view on data across all digital channels.

Co-Founder and Co-CEO Alex Beer states, “We look forward to welcoming Taylor & Pond into Fortress Brand’s collective of companies and are excited to continue on this path as a best-in-class partner to all existing and future clients.”

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Fortress Brand

Fortress Brand is a global digital marketplace accelerator that represents acclaimed brands across a multitude of industries, including beauty and personal care, health and wellness, and consumer product goods. Founded in 2012 and headquartered in New York, Fortress, along with its family of companies, School House, Finc3, and Taylor and Pond, offers its clients an integrated platform to accelerate digital growth at any stage in a brand’s lifecycle including full-service marketplace management, brand strategy and creative services, 360-degree performance marketing, data analytics, and international strategy all under one roof. Fortress has been recognized as one of Inc.’s 5,000 Fastest-Growing Companies in 2020 and 2021 and also trusted by Amazon as a verified agency partner.

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