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Making the Most of Amazon Best Sellers Rank (BSR)

In this article, we’ll dive into what BSR really is and how you can maximize it to help build your business.

Fortress Brand Team | June 9th, 2022

Published in The Marketplace Playbook

Between Amazon and Amazon Marketplace, you can find over 250 million products for sale. And yet, almost all of those products are assigned a Best Sellers Rank, or BSR, once they have just a single sale. In this article, we’ll dive into what BSR really is and how you can maximize it to help build your business.

What is Amazon BSR?

Amazon BSR is the score given to products based on historical sales metrics. The lower a product’s Best Seller Rank, the better its sales. The BSR doesn’t indicate a product's success on Amazon overall; the BSR only applies within the product category. However, since many products are sold in more than one category, they may have more than one BSR. Factors to consider when calculating Amazon BSR include current and past sales, price changes, and competing products.

How do I improve my product’s BSR?

Since Amazon BSR is calculated based on sales data, the most effective way to raise it is through increasing sales. SEO is one proven strategy to increase sales. There’s a lot that goes into search engine optimization, but by researching keywords, creating high-value content, writing descriptive copy, and leveraging backend keywords, you can make a positive impact on your Amazon search rankings.

Pair a robust SEO strategy with an effective PPC advertising strategy and you have a potent formula for increasing sales, thereby increasing your Amazon BSR. PPC ads are an economical way to get your product to the top of a search results page. This can quickly boost the metrics that determine your ranking. Once you begin to increase your BSR, it gets easier. Promise.

Looking for more advice on accelerating your brand on Amazon? Find us on IG @fortressbrand or reach out to us below with an inquiry!

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