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More Indie Beauty Brands Than Ever Participate In Amazon Prime Day

Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year.

Mark W | July 15th, 2019

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While many indie beauty brands were hesitant about joining the Prime Day frenzy in the past, they’re largely jumping into it full force this year to build their businesses and gain exposure from the enormous audience it attracts. They’re also angling to benefit from the attention Lady Gaga’s makeup brand Haus Laboratories, which debuts on Amazon in a pre-sales capacity during Prime Day, will draw to the beauty selection on the giant e-tailer.

Our CTO, Mark Wieczorek elaborates on Prime Day strategy for indie beauty brands. Click to read more.

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