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More Than Half of US Households Will Be Amazon Prime Members in 2019

Prime's growth will be fueled by lower-income households and consumers attracted to the platform's new offerings. Expanding beyond the flagship Prime benefit—fast or free shipping—Amazon continues to diversify its value to customers. “New membership is driven by the company’s continuous expansion of Prime product categories, like groceries, apparel and pantry—as well as new options for media consumption, like books and video games,” said Martín Utreras, eMarketer's vice president of forecasting.

Published in Amazon News

And subscribers can also take advantage of Prime’s Amazon Household. This service is a no-brainer for bigger families, as it offers Prime benefit sharing via linked accounts for up to two adults, four teens (ages 13 to 17) and four children (12 and younger). The service also offers parental controls for media, as well as household-specific discounts on products like diapers and baby food.


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More Than Half of US Households Will Be Amazon Prime Members in 2019

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