Fortress Brand Blog
We Do Amazon, You Do You
Amazon Video Advertising: What To Say In 45 Seconds or Less
Formerly only available through DSP (Demand-Side Platform), Video Sponsored Brands is the newest ad type that provides brands the perfect way to communicate a slew of product information (or as much as you can fit in 45 seconds) to the digital window-shoppers of Amazon.
Amazon New “Top Brand” Badge
"Amazon is testing a new “Top Brand” badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products."
What Amazon’s email about counterfeit supplements might mean to the industry
Amazon sent a warning email to some customers earlier this month, saying that some probiotics sold as Procter and Gamble’s Align brand might be counterfeit, Wired reported. Industry stakeholders hope it’s a sign that the ecommerce giant will increase oversight of supplements sold on its platform.
More Indie Beauty Brands Than Ever Participate In Amazon Prime Day
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year.
More Than Half of US Households Will Be Amazon Prime Members in 2019
Prime's growth will be fueled by lower-income households and consumers attracted to the platform's new offerings. Expanding beyond the flagship Prime benefit—fast or free shipping—Amazon continues to diversify its value to customers. “New membership is driven by the company’s continuous expansion of Prime product categories, like groceries, apparel and pantry—as well as new options for media consumption, like books and video games,” said Martín Utreras, eMarketer's vice president of forecasting.