Fortress Brand Blog
We Do Amazon, You Do You
Amazon New “Top Brand” Badge
"Amazon is testing a new “Top Brand” badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products."
What Amazon’s email about counterfeit supplements might mean to the industry
Amazon sent a warning email to some customers earlier this month, saying that some probiotics sold as Procter and Gamble’s Align brand might be counterfeit, Wired reported. Industry stakeholders hope it’s a sign that the ecommerce giant will increase oversight of supplements sold on its platform.
More Indie Beauty Brands Than Ever Participate In Amazon Prime Day
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year.
More Than Half of US Households Will Be Amazon Prime Members in 2019
Prime's growth will be fueled by lower-income households and consumers attracted to the platform's new offerings. Expanding beyond the flagship Prime benefit—fast or free shipping—Amazon continues to diversify its value to customers. “New membership is driven by the company’s continuous expansion of Prime product categories, like groceries, apparel and pantry—as well as new options for media consumption, like books and video games,” said Martín Utreras, eMarketer's vice president of forecasting.
Number of AmazonBasics Best-Sellers up Fifty Percent in a Year
The number of AmazonBasics best-sellers has grown by fifty percent in a year - from just over 700 in July 2018 to surpassing 1,000 this July, according to Marketplace Pulse research. 1,800 AmazonBasics products are currently for sale on Amazon; however, 700 more were active sometime in the past twelve months. Amazon continues to launch new products, validate demand for them, and stop selling those which fail to attract customers. It trims the AmazonBasics portfolio to remove failed products.
Beauty Independent: One Year In, New York Detox Destination Clean Market Cooks Up Plans To Add Two Locations
Beauty Independent chatted with Clean Market owner Lily Kunin about expanding, the consumer revelations found by diving into data points and where the wellness industry is headed next. She also shares her thoughts on the hesitation some customers might have while shopping for supplements on Amazon and which retailers you can trust. (Hint: it's Fortress Brand)
The Amazon Playbook
Catwalks and Runways: Amazon's Long Journey into Fashion
In 18 short years Amazon went from being a place you might go to buy your tidy whities to a bona fide fashion destionation. On the long runway to success, there were many false starts - let's take a look at some major milestones along the way and see what lessons we can learn from them.
The Purge is Upon Us
A dramatic shift that upends the longstanding relationships between Amazon.com Inc. and many of its longtime suppliers may be coming soon, said Fahim Naim, founder and CEO of eShopportunity, a consultancy that helps brands sell via Amazon.com Inc., on Tuesday at the Internet Retailer Conference and Exhibition @ RetailX in Chicago. The move will likely mean that many small merchants that sell in bulk directly to Amazon, will have to shift to selling directly to consumers on Amazon’s marketplace.
The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?
Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently owned businesses, the segment catering to salon and spa professionals has weathered diversion of its merchandise to big box stores, customers flocking to specialty retailers like Ulta Beauty and Sephora, and competition from cheap and counterfeit goods on Amazon.