Fortress Brand acquires San Diego-based Taylor & Pond, leading beauty-focused digital demand generation agency. Click here to learn more.
Industry-focused articles and insight written by our experts.
The Marketplace Playbook
Amazon has both its pros and cons — so is it the right move for your DTC strategy? Let’s look at how Amazon fits into the retail ecosystem and what it has to offer.
For Amazon shoppers, your product listing acts as your storefront. Let’s look at the key elements of a product page that will draw buyers in and entice them to make a purchase.
The Amazon Marketplace platform, where 3rd-party sellers set their own prices, is vulnerable to price gouging. So how does Amazon ensure shoppers won’t be gouged? Read to find out.
Should you build an in-house team, or hire an outside agency? The final decision is based on what is best for each individual business.
In this article, we’ll dive into what BSR really is and how you can maximize it to help build your business.
Optimizing your on-page content by adding relevant keywords is vital if you want your product to be seen. That’s where backend keywords come in.
Fortress Brand News
Taylor & Pond’s 360° digital marketing approach enhances Fortress’s value proposition and expands its capabilities as a global omnichannel growth platform.
What is the Amazon Marketplace and how do you use it? Read on for a quick breakdown.
94% of online shoppers look for a promotion before making a purchase. If you're looking to drive sales, here are some simple strategies you can use to make your promotions sing.
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