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Amazon Video Advertising: What To Say In 45 Seconds or Less
Formerly only available through DSP (Demand-Side Platform), Video Sponsored Brands is the newest ad type that provides brands the perfect way to communicate a slew of product information (or as much as you can fit in 45 seconds) to the digital window-shoppers of Amazon.
Amazon New “Top Brand” Badge
"Amazon is testing a new “Top Brand” badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products."
More Indie Beauty Brands Than Ever Participate In Amazon Prime Day
Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year.