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Amazon Video Advertising: What To Say In 45 Seconds or Less

Formerly only available through DSP (Demand-Side Platform), Video Sponsored Brands​ is the newest ad type that provides brands the perfect way to communicate a slew of product information (or as much as you can fit in 45 seconds) to the digital window-shoppers of Amazon.

Amazon News

Jeff Bezos Wants to Buy WWE's Pay-Per-View Rights

After disappointing earnings were reported from WWE, Vince McMahon may want to sell their pay-per-view rights. Here comes the money!

Market Trends

Money Talks: The Growing Importance of Sponsored Ranking

Moving up in the Amazon ranks will cost you.

Amazon News

Belei, Amazon’s First Skincare Brand, Is Not a Hit (Marketplace Pulse)

In a vacuum, Belei brand is solid. On Amazon, it gets lost.

Amazon News

Amazon New “Top Brand” Badge

"Amazon is testing a new “Top Brand” badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products."

Amazon News

Facebook still flooded with fake review groups, warns Which?

"Over a month after a CMA investigation, review groups are still thriving, with more than 55,000 posts in just 30 days."

What Amazon’s email about counterfeit supplements might mean to the industry

Industry stakeholders hope it’s a sign that the ecommerce giant will increase oversight of supplements sold on its platform.

Amazon News

More Indie Beauty Brands Than Ever Participate In Amazon Prime Day

Starting today, Amazon will put on what’s anticipated to be the largest ever Prime Day, a two-day shopping event Coresight Research forecasts will generate $5.8 billion in sales, up from roughly $4 billion over one day last year.

Amazon News

More Than Half of US Households Will Be Amazon Prime Members in 2019

Prime's growth will be fueled by lower-income households and consumers attracted to the platform's new offerings. Expanding beyond the flagship Prime benefit—fast or free shipping—Amazon continues to diversify its value to customers. “New membership is driven by the company’s continuous expansion of Prime product categories, like groceries, apparel and pantry—as well as new options for media consumption, like books and video games,” said Martín Utreras, eMarketer's vice president of forecasting.