Industry-focused articles and insight written by our experts.
Health and Wellness
The Unstoppable Growth Of Wellness On Amazon
Is Amazon the latest destination for wellness? As we celebrate National Wellness Month in August, we want to dive into the marketplace’s recent wellness boom, the trends we’re seeing today and how wellness brands can benefit from the accessibility, convenience and consumer reach of Amazon.
5 Ways Luxury Beauty Brands Are Shifting Their Marketing Strategies
Luxury brands that have withstood time are rethinking the way they market themselves. By staying on top of market trends, luxury brands can move away from outdated marketing strategies and take a promising look into the future.
Amazon Stores - Driving Traffic with Sponsored Brands
In this feature we are going to explore how to drive traffic and new customer acquisition. Storefronts combined with sponsored brands are vital tools for communicating your brand story, increasing cart size, and further educating the Amazon customer on why your product will fulfill their needs.
Amazon Stores - Customize Your Brand Experience
Amazon Stores offer unique content capabilities that elevate your brand’s presence and support advertising efforts in a number of ways. From consistent branding to educating customers on new products and beyond, there are many ways to optimize an Amazon store’s content.