In-House vs. Agency: What’s the Right Move When Approaching Online Marketplaces?

As online shopping continues to climb, having a strong digital storefront has become a necessity for today’s brands. While most D2C brands focus a great deal of attention on their websites — their core D2C channel — there is always a benefit to diversifying a brand’s channel mix and meeting customers where they are searching and shopping for products.

No matter how much traffic is being driven through those virtual doors, it’s often no match for what’s possible on the likes of Amazon, Walmart, and other online marketplaces. The thought of exploring an online marketplace like Amazon has probably crossed your mind, too — and was likely followed by the question: Where do I begin?

Find out more on this topic from our very own thought leader, Alexandra Carmody, on our feature in Advertising Week.