Leadership team | FORTRESS BRAND

Alex Beer

Co-Founder & Co-CEO

Living and breathing e-commerce for over a decade, Alex founded Fortress Brand in 2012 straight out of college. As an early adopter of the Amazon marketplace, he developed a deep knowledge of the platform uncovering market trends and untapped niches that have allowed Fortress to stay ahead in an ever-evolving and competitive marketplace. He quickly realized enormous opportunities for growth, especially in bringing nutritional supplements to the DTC market. Fast forward to nearly a decade later and Fortress Brand has paved its way in this fast-changing climate thanks to Alex implementing the Fortress model that helped so many businesses adopt an Amazon strategy with little to no risk. 

Looking onward, his goal is to continue to build a platform that exceeds expectations for clients while continuing to build an unparalleled suite of services. Alex’s notable influence makes Fortress more than just a retail agency — it’s a true partner to brands, continuously evolving its in-house services based on clients’ needs. 

When you’re not working, you’re…

Cooking, playing tennis or basketball and chasing my 2.5 year old around Brooklyn!

Go-to karaoke song:

The Cranberries – Zombie.

Your pet:

Frenchie named Mooshu.