Director of Performance Marketing
Colleen oversees Fortress’s Performance Marketing team who manages all paid advertising efforts in the Amazon space for brand partners, particularly Paid Search and Programmatic Display. Since starting in 2020, Colleen has moved up from a Digital Strategist to Senior Digital Strategist to her role today, while swiftly adapting to new challenges and keeping up with Amazon’s ever changing landscape.
Advertising and marketing have always been in Colleen’s background, having received her BA in both from FIT, as well as a Masters in Consumer Analytics from Pace University. Prior to working at Fortress, she worked specifically in Paid Search with FinTech brands.
When you’re not working, you’re…
At the beach, going for a run or spending time at the park with a good book.
Go-to karaoke song:
Any Billy Joel song.
Next dream vacation:
Ireland or Scotland.
TV show of choice:
The Golden Girls.