Leadership team | FORTRESS BRAND

Joanne Yoon

VP of Client Solutions

When a brand partner needs support with launching internationally on Amazon and what best business model they should engage in, they are directed right to Joanne. She is the leader of the International team that helps Fortress’s U.S. brands launch in international marketplaces. 

Before joining Fortress, Joanne worked at L’Oreal for a recently acquired brand that was one of the early brands to officially launch on Amazon. That experience is actually why she joined Fortress Brand — because to her, the full service model for the Amazon marketplace just made complete sense. Before that, she started her career in a Leadership Development program at The Vanguard Group wearing many different hats, including economic analyst, municipal bond trader, and client relationship manager.

When you’re not working, you’re…

Hiking the trails around the Bay Area, reading books usually from the NY Times bestsellers list and listening to podcasts.

Go-to karaoke song:

Shallow from A Star is Born!

Favorite food:


Next dream vacation:

Safari in Africa.

TV show of choice:

The Marvelous Mrs. Maisel, Insecure on HBO.

Your pet:

No pets (yet).