Let’s drive new customer acquisition and bring your brand to life through crafting a seamless omni-channel brand experience that is optimized towards global marketplaces.
Our Strategy
By fusing together a range of in-house marketing capabilities including brand integrity, paid digital advertising, SEO and content, we deliver a custom marketing plan to engage your customers that is fully aligned with your brand ethos.
Suite of Services
By staying aesthetically true to your DTC channel, the brand experience is consistent at every touchpoint of the customer journey. We use best practice techniques to optimize towards the channel and stay up to date on developments to ensure brand equilibrium.
We work with brand-proud partners, all with standards that need upholding. After immersive discovery of your brand’s materials, standards and style guidelines, our team delivers custom content—advertising, enhanced brand content and storefronts—that fully align with your brand ethos.
Paid Digital Advertising (AMS and DSP)
We leverage proprietary technology and methodologies fused with human oversight to efficiently drive incremental sales growth through campaigns that are highly optimized for discoverability, brand defense and conversions.
SEO
Through deep keyword research and daily monitoring by our in-house teams, we continuously optimize your product listings to ensure that you stay at the top of search for your most relevant keywords. Our teams are deeply integrated and we use findings to inform and scale opportunities.
Content
Our content team, trained in beauty, health, wellness and CPG on global marketplaces, brings your Amazon presence to life. Leveraging best practice techniques across all touchpoints from listings and A+ content to storefronts, we create a seamless experience that is always compliant and optimized towards conversion.
Branding Services
Your brand deserves personalized attention to make it stand out from the crowd. So Fortress Brand fuses together a range of in-house marketing capabilities and branding services with expertise from our internal agencies like School House Studios and Taylor & Pond to develop a custom marketing plan that delivers on your core values and creates loyal customers.
- In-House Content & Photo Studio
- Creative Strategy & Branding Services
- Content & Concept Creation
- Architectural & Experimental Design
Influencer Marketing
As the world continues to transition to a digital-first culture, influencer marketing is an increasingly valuable tool for building social capital and trust among consumers. Taylor and Pond can help your brand facilitate partnerships with social influencers to increase brand awareness and drive traffic to your website and product listings.
Social Media Marketing
Put your product where the people are—on social. Taylor and Pond help you craft a social media marketing plan and create content that attracts likes, follows and click-throughs.
Website Development
Build a website your brand can be proud of with the support of our experienced marketing, design and strategy teams. Taylor and Pond also support the development of a custom website that delivers a 360-degree brand experience that engages and educates with thoughtfully designed assets.
Email Marketing
Reach more customers with engaging email communications that put your product just a click away. Taylor and Pond help you utilize best practices with targeting, segmentation, subject lines, call-to-action buttons, copy, imagery and more to help your brand stand out in their inbox.
B2B
Attract more business-to-business clients with the guidance of a proven partner with over a decade of experience in the field. Thanks to Bizmut’s data and technology expertise, you’ll be armed with exactly the tools you need to land your next big B2B customer.
CRM
Build and manage customer relationships throughout the entire customer lifecycle. Through the strategic use of data and insights gathered by our proprietary technology, Taylor and Pond and Bizmut can guide your brand in creating and maintaining strong relationships with your loyal fan base.
Related Case Studies
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Womaness: How Educational Content Turned Browsers Into Buyers for Menopause and Women’s Wellness Brand
Learn MoreCo-founder Sally Mueller had a grasp on handling wholesale partnerships when she launched Womaness’s 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website and in select Target stores across the country in 2021.
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Designs for Health: Increasing Sales By Telling a Brand Story
Learn MoreOver the past 30 years, Designs for Health has evolved from a family-owned business that offered nutritional counseling and educational services into an innovative producer of nutritional supplements with an emphasis on high-quality natural medicine and functional nutrition. They turned to Fortress Brand to help grow their direct to-consumer business on Amazon.
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Versed Skin: Using Organic and Paid Strategies (and TikTok) to Increase Amazon Revenue Over 100%
Learn MoreVersed turned to Fortress Brand in order to establish a brand presence on Amazon, stave off third-party resellers and begin growing sales following a period of explosive growth on its e-commerce website.
Other Services
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Amazon Retail Management
Learn MoreOur end-to end Amazon retail management services help you accelerate your business growth with less worries and more wins. Fortress Brand pulls from our deep experience with marketplaces like Amazon and the beauty, health, wellness and CPG categories themselves to deliver more focus, strength and passion to your brand throughout every stage of your lifecycle. […]
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Brand Protection
Learn MoreResellers can be extremely damaging to revenue, pricing control and brand integrity. To help protect your business and maintain an effective enforcement strategy, you need a trusted and experienced partner on your side.
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Analytics & Tech
Learn MoreEverything that we do sits under the umbrella of our proprietary technology – from our real time client dashboard and AI enabled advertising to our deep market research capabilities. Work with a partner who really has the data. Suite of Services
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Marketing
Learn MoreLet’s drive new customer acquisition and bring your brand to life through crafting a seamless omni-channel brand experience that is optimized towards global marketplaces. Suite of Services
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Global Expansion
Learn MoreTake your brand global with the guidance of a trusted partner in the international marketplaces space, with over a decade of experience. We offer a fully integrated solution to make sure your brand is reaching its potential from coast to coast and beyond. Suite of Services
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Operations
Learn MoreWe take care of the details so you can take care of your brand. We manage everything end to end so you can focus on the bigger picture—the success of your business. Suite of Services
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Strategy
Learn MoreBuild something beautiful with a best-in-class partner who has strategy down to a science. Suite of Services