More Indie Beauty Brands Than Ever Participate In Amazon Prime Day

admin_fortress | Jul 15, 2019

Published in Market Trends

While many indie beauty brands were hesitant about joining the Prime Day frenzy in the past, they’re largely jumping into it full force this year to build their businesses and gain exposure from the enormous audience it attracts. They’re also angling to benefit from the attention Lady Gaga’s makeup brand Haus Laboratories, which debuts on Amazon in a pre-sales capacity during Prime Day, will draw to the beauty selection on the giant e-tailer.

Our CTO, Mark Wieczorek elaborates on Prime Day strategy for indie beauty brands. Click to read more.