The Overview
Over the past 30 years, Designs for Health has evolved from a family-owned business that offered nutritional counseling and educational services into an innovative producer of nutritional supplements with an emphasis on high-quality natural medicine and functional nutrition. They turned to Fortress Brand to help grow their direct to-consumer business on Amazon.
The Transformation
Through a deep level of partnership, Fortress translated brand elements on Amazon to tell the brand’s story in a visually compelling way. The inhouse content team created an optimized storefront that educates customers across every single touchpoint and the PPC team drove new customer acquisition and product discovery through sponsored brands and products.
The Results
Through the strategic use of sponsored ads and stores, Designs for Health’s Amazon sales increased by 40%.