Established in 2008 by Horst Rechelbacher, “the father of safe cosmetics” and founder of Avena, Intelligent Nutrients are renowned for their meticulous selection of plant-derived, clinically-proven, active ingredients that are always cruelty-free and responsibly produced to minimize impact on the environment. They turned to Fortress Brand for help with growing their direct-to consumer business on Amazon.
In exploring avenues to grow the IN hairspray line, the Fortress team identified that IN products showed up in 57% of organic and natural searches through the use of individual research and proprietary in-house technology developed by their own data scientists.
Fortress’s content team created Sponsored Brands and storefront pages designed to convert these customers and bidded on organic and natural keywords.
Through the strategic use of sponsored ads and storefronts, Intelligent Nutrients’ hairspray sales increased by 75%.