The Overview
A high-profile CPG brand with a rapidly expanding global presence approached Fortress Brand to launch their products on the Amazon UK platform. With high growth expectations and a business needed to expedite launch, our dedicated International Manager led this successful launch.
The Insight
Expanding a brand in other markets requires deep knowledge and tactical planning. With the right team and data, your brand’s global potential should be carefully mapped out with a highly customized and research-driven international strategy.
The Analysis
Fortress Brand gained an intimate understanding of the brand’s strategic goals and limitations, such as regional exclusivity.
The Transformation
Compliance efforts were executed to meet standards across regional exclusions, import legislation, and product packaging. Fortress’s strategic partnership guided the UK launch assortment and localization strategy. Upon launch, the expert in-house PPC team adapted brand learnings and localized paid efforts to drive product discovery and customer acquisition.
The Results
Due to the precise and strategic market launch, the client’s international sales grew by over 20% consistently MoM and was projected to drive an overall YoY sales lift of over 100%.