Brand Protection

Co-founder Sally Mueller had a grasp on handling wholesale partnerships when she launched Womaness’s 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website and in select Target stores across the country in 2021.

Fortress Brand was approached by a brand to look for potential areas for product development. To do this, Fortress looked into where their competitors were winning and what the unmet needs of their own customers were.

A new client within the beauty industry approached Fortress Brand to tackle their reseller issues on Amazon and take back control of their brand.

Resellers can be extremely damaging to revenue, pricing control and brand integrity. To help protect your business and maintain an effective enforcement strategy, you need a trusted and experienced partner on your side.