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Fortress Brand was approached by a brand to look for potential areas for product development. To do this, Fortress looked into where their competitors were winning and what the unmet needs of their own customers were.

Over the past 30 years, Designs for Health has evolved from a family-owned business that offered nutritional counseling and educational services into an innovative producer of nutritional supplements with an emphasis on high-quality natural medicine and functional nutrition. They turned to Fortress Brand to help grow their direct to-consumer business on Amazon.

Versed turned to Fortress Brand in order to establish a brand presence on Amazon, stave off third-party resellers and begin growing sales following a period of explosive growth on its e-commerce website.