Strategy

Co-founder Sally Mueller had a grasp on handling wholesale partnerships when she launched Womaness’s 13 products spanning skincare, body care, wellness, sexual health and incontinence on its e-commerce website and in select Target stores across the country in 2021.

Fortress Brand was approached by a brand to look for potential areas for product development. To do this, Fortress looked into where their competitors were winning and what the unmet needs of their own customers were.

Versed turned to Fortress Brand in order to establish a brand presence on Amazon, stave off third-party resellers and begin growing sales following a period of explosive growth on its e-commerce website.

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