If the past few years propelled the commerce space into the future, a looming recession and an ever-changing investor landscape will challenge beauty brands in 2023 like never before.
In 2023, brands need to not only maintain their momentum, but also refocus their efforts on growing profitably. Beauty brands — from bootstrapped to venture-backed to legacy — will need to focus their attention on customer acquisition and having a strategic plan to grow from a holistic perspective.
It’s important for brands to understand their consumers, including their spending habits and where a majority of them make purchasing decisions, and Amazon is continuously top of mind. Download our white paper report for Commerce Predictions for Beauty Brands in 2023: Amazon & Beyond below, written by our very own thought leaders.